![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cf102d2903d7111220d661e69fd7a439/fe815e23-21d2-4200-9dbd-9a06da8fff3b_rw_1920.png?h=4f6e3391cee92a26675009a6dcdfeabe)
BCN TELECOM
BCN Telecom is a privately held telecom service provider with corporate headquarters in Morristown, NJ. Servicing tens of thousands of business customers through an extensive worldwide agent network, BCN offers a broad product and service portfolio, accessing over 65 unique network partners and combining them into a single source telecommunications solution.
01 / Concept
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cf102d2903d7111220d661e69fd7a439/2bd63566-373f-400b-bd57-6356f51996d9_rw_1920.png?h=83d474f20c1ca50d60bf3d57c5568fc0)
02 / Sketches
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cf102d2903d7111220d661e69fd7a439/52f872ee-d465-4fef-8600-8a2d3e7046ea_rw_1920.png?h=c9ae3b63aa871d0a4db32a53909ea3df)
03 / Typography
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/cf102d2903d7111220d661e69fd7a439/aa5cbbba-1956-4c83-b418-659919a74ff1_rw_1920.png?h=f7c8b7a13002df42f405ebb66033d692)
04 / Colors
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/cf102d2903d7111220d661e69fd7a439/57a26237-33c6-48ae-aa75-f42005b377e1_rw_1920.png?h=1447b65f92b4abf5667b2a9b0052ff44)
05 / Final Logo
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cf102d2903d7111220d661e69fd7a439/46a5aee8-205c-4f0d-9528-7b7768a299e1_rw_1920.png?h=72ba14819b81441081b2321041984be1)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cf102d2903d7111220d661e69fd7a439/69233c8d-e7f0-440e-a2e5-c252c2019674_rw_600.png?h=b9a2172674fa6af332b9498143e7a5ce)
More than a company mission, BCN's "find simplicity in complexity "drives their business and differentiates them from all their competitors. I used that "one truth" to design their logo, and graphically represent this motto they live by.
I created the triangles representing the "complex" side of this equation, following the golden ratio, and gave a golden color. In contrast, the big upward new brand blue triangle representing "solution" captures positive attention moving the eyes forward-right.
BNC in bold typography is a statement of the commitment and solidness expected by their clients and partners. The overall look and feel are grounded, contemporary, and trustworthy.
06 / Applications
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cf102d2903d7111220d661e69fd7a439/ec2e36fb-9950-4fad-8743-959af9c8db66_rw_1920.png?h=14bd60fcaa622550d5ca01755da36f5a)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cf102d2903d7111220d661e69fd7a439/1475ab28-fa72-4d9c-ac99-76e0085236b4_rw_1920.png?h=0ff08a5f11337cb186a4503015925f29)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cf102d2903d7111220d661e69fd7a439/68a2a359-6273-4d63-b910-565001d4babd_rw_1920.png?h=f2c339a597950d71beada2b15c2b3cd4)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/cf102d2903d7111220d661e69fd7a439/632bdc86-1057-4eae-9c5d-e3217c139aa5_rw_1920.png?h=ab6a83f733577e50cbc4e63e347b27a7)
07 / Applications
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/cf102d2903d7111220d661e69fd7a439/446a7926-3fa2-4108-af50-38bd68ac3894_rw_1920.png?h=f6414b81f6c18f7c33528881d4ce8242)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cf102d2903d7111220d661e69fd7a439/cf86e265-0d1b-447b-844e-935702253f31_rw_1920.png?h=7c380ca440298a723df03e1232dc100c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/cf102d2903d7111220d661e69fd7a439/19282b40-44be-40b4-aef9-4f7c914879e0_rw_1920.png?h=c24f657ed9da25a236d690cd92b17987)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/cf102d2903d7111220d661e69fd7a439/909d762f-3ac0-4e48-8710-34969677b151_rw_1920.png?h=a2887fed6f9b557f85fac1a272018463)